In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.”
After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
My friend’s rather scientific method to maximize her Instagram likes still makes me chuckle to this day. But since I’m a marketer now, her desire to build a strong Instagram presence also resonates with me.
To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.
So how do you figure out the optimal post time for your specific audience?
The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement.
But if you don’t have enough resources or time to conduct your own tests, Sprout Social, a social media management platform with over 24,000 customers, has you covered. Last year, they analyzed their customer data to see what time and day their social media posts generated the most engagement. They also segmented the data by social network and industry.
Looking at their aggregate customer data for Instagram, you can see that the following days and times — in Central Daylight Time (CDT) — are ideal for generating the most engagement on the social network: